Yuchen Liu

Doctoral Student
Primary office:


Yuchen received her M.S. in 2016 from the University of Kansas. Her Master's thesis "From Social Media Uses and Gratifications to Social Media Addiction: A Study of the Abuse of Social Media Among College Students" was recognized as one of ProQuest's Most Accessed Dissertations and Theses among 2.1 million full-text graduate works across all subject areas.



Principles of advertising and public relations; social media in strategic communication; social media analytics  



Social media uses and younger adults' psychological well-being; brands' visual communication strategies on social media

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