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Bachelor of Science - Strategic Communication

BSJ Strategic Communication Track Curriculum

Students admitted to KU Fall 2016 through Summer 2020

(Refer to the Fall 2016 Program Guide for the complete list of requirements)

Journalism core
JOUR 101 Media and Society 
JOUR 300 Visual Storytelling 
JOUR 302 Infomania 
JOUR 304 Media Writing 
JOUR 608 Media Ethics 
JOUR 618 First Amendment 
JOUR diversity course
Journalism electives (6 hours)

Strategic Communication track
JOUR 320 Intro to Strategic Communication 
JOUR 420 Principles of Advertising and Public Relations 
JOUR 460 Research Methods in Strategic Communication 
JOUR 560 Message Development 
JOUR 640 Strategic Campaigns 

Students admitted to KU Fall 2020 and after

(Refer to the Fall 2020 Program Guide for the complete list of requirements)

Journalism core
JOUR 101 Media and Society
JOUR 104 Words at Work: Writing Essentials
JOUR 300 Visual Storytelling
JOUR 302 Information Exploration
JOUR 304 Media Writing for Audiences
JOUR 309 Data Storytelling
JOUR 408 Media Law and Ethics
JOUR Tech Tool 1
JOUR Tech Tool 2
JOUR diversity course
Journalism electives (8 hours)

Strategic Communication track
JOUR 320 Intro to Strategic Communication
JOUR 420 Principles of Advertising and Public Relations
JOUR 460 Research Methods in Strategic Communication
JOUR 560 Message Development
JOUR 640 Strategic Campaigns


Undergrad Admission Questions?

For more information see our undergraduate FAQs, or contact the advising office at: jadvising@ku.edu
785-864-4080 or come by Stauffer-Flint Hall - room 117.